Using SEO and PPC Together: A Winning Strategy for Business Growth
In digital marketing, discussions, and debates often arise regarding the merits of PPC (Pay Per Click) and organic SEO. Bloggers and marketers frequently express their preferences, sometimes even advising against one method in favor of the other. However, rather than pitting them against each other, exploring how the combination of PPC and SEO can yield […]
How Much Should Businesses Spend on SEO in 2023?
If you’re considering adding SEO to your digital marketing strategy, you must also consider the cost. The good news is that there’s a range that can fit into your budget once you determine your business needs, goals, and timeline. This blog post will discuss how much businesses should spend on SEO in 2023 and what […]
Say Goodbye to Google Universal Analytics: GA4 is Here to Stay
Google Universal Analytics has been the standard analytics solution for tracking website performance and user behavior for over a decade. However, with the changing digital landscape and increasing privacy concerns, Google has announced that Universal Analytics will be retired on July 1st 2023, and GA4 will become the new default analytics solution. This article will […]
What is Duplicate Content and How Does It Impact SEO?
Duplicate content refers to content that appears in more than one location on the internet. This can happen when the same content is published on multiple pages of a website or when content is copied from one website and published on another without proper attribution. While some forms of duplicate content are not intentional, such […]
How To Utilize Both Branded and Non-Branded Keywords
Keywords, particularly branded keywords, are critical components of any SEO campaign. Potential clients often use these keywords to access information or content directly associated with the company. A branded keyword is one that consists of the brand’s name. This feature makes it a brand-specific keyword, making it easier for potential clients to locate information or content about an organization. […]
Why the No.1 Search Position Captures 27.6% of Google Traffic
Nowadays, few people look for information in the traditional way. Instead of reading newspapers and books or going to the library, they surf the web. The Internet has evolved into the most influential and widely used medium. Users frequently use search engines to find content that interests them. For the vast majority of them, search […]
How to Set Up your Website for SEO success
What is the significance of SEO for a website? What is the point of optimizing a website for search engines? Ultimately, it is about increasing traffic to your website by increasing its visibility in search engines. Obviously, you want traffic to your website; however, the quality of the traffic is more important than the quantity. […]
4 Reasons Keywords Will Still Matter For SEO In 2022
It seems like every day, new technology or strategy comes out, claiming to be the next big thing for businesses. It becomes hard to determine what actually works and what does not. You might feel disillusioned by the countless online marketing methods out there, making you wonder whether conventional methods of marketing are old news. […]
The Top PPC Trends To Watch In 2022
Pay-per-click (PPC) marketing is still an effective way to grow your business in 2022. However, what worked for your previous PPC campaigns might not generate the same results in the future. Not only have the consumers changed but also the technology available to marketers. With regard to technology and privacy regulation, here are the top […]