Pay-per-click (PPC) marketing is still an effective way to grow your business in 2022. However, what worked for your previous PPC campaigns might not generate the same results in the future. Not only have the consumers changed but also the technology available to marketers. With regard to technology and privacy regulation, here are the top PPC trends in 2022.
AI and Automation
While automation is not new, it will gain more popularity in 2022. Increasingly more marketers are turning to automation to enable them to gain a competitive edge over their competitors. With regard to AI specifically, experts predict that artificial intelligence will be used increasingly to improve PPC campaigns by optimizing keywords, analyzing bids, and predicting the CTR rate. AI will generate $15.7 trillion by 2030. AI will impact Google ads, Amazon ads, and Bing ads.
There was significant growth in the process automation market from 71.5% in 2018 to 83.2% in 2021, with the global automation industry generating $214 billion. PPC experts will continue to use automation to prioritize ads that generate the best results and search for auctions that are likely to generate conversions.
Social Media Marketing
By social media, we don’t just mean Facebook. Statistics indicate that 7 out of every 10 Americans browse Facebook, Tik Tok, or Instagram at least once per day. Social media is one of the most effective yet affordable ways for businesses to reach their target audiences. TikTok is expected to have over 1 billion monthly uses in 2022. TikTok provides an excellent opportunity for digital marketers to connect with their audience.
In 2022, 82% of all internet traffic will come from videos. Your website is 53 times more likely to appear on the first page of Google if it has a video. If you add a video to a landing page, its conversion rate increases by up to 80%. 72% of people would rather learn about a product or service via a video. A viewer retains 95% of the information received via a video but only 10% of the information received via text. You can take advantage of PPC in 2022 by opting for Google’s vertical video ads. Offer a real experience to your viewers using virtual reality.
Voice Search for PPC Campaigns
Consumers are leaning towards voice-enabled services just like there is an increasing demand for video marketing. Wondering how voice search will impact PPC campaign?
- Voice commerce sales have reached a whopping $40 billion
- More than 50% of customers use voice search when shopping online
- 50% of all online searches are voice-based
Collecting first-party data will become important with the increasing focus on privacy and data protection. Therefore in 2022, many companies will focus on acquiring data directly from their clients. If first-party data is not on your agenda yet, include it. Google has joined in the privacy and data collection concern by promising to do away with browser cookies by the end of 2023.
Volcano Digital Marketing Is Here to Help You Achieve Your 2022 PPC Goals
The 2022 PPC trends may present some challenges in digital marketing but will also open a world of new opportunities. The PPC experts at Viera Digital can help you optimize your PPC strategies. Contact us to get started.