Nowadays, few people look for information in the traditional way. Instead of reading newspapers and books or going to the library, they surf the web. The Internet has evolved into the most influential and widely used medium. Users frequently use search engines to find content that interests them. For the vast majority of them, search engines are their main source of information on practically any subject.
Google is still by far the most popular search engine in the world, accounting for roughly 84% of the worldwide search engine market share. Therefore, businesses with a sturdy Google marketing strategy will benefit from significantly more traffic and revenue opportunities, particularly if they can capture the top position in Google Search Engine Results Pages (SERPs).
Google Traffic Share and Search Rankings
It is crucial to note that ranking first in Google Search results is not easy. Creating an SEO strategy that is capable of moving your business up the search rankings requires a lot of hard work. Although the concepts discussed above may appear complicated or time-consuming, the statistics for search rankings and average Google traffic share will help you understand why all those efforts are worthwhile. A quick look at the Google organic CTR by position reveals that the top spot in Google SERPs accounts for 27.6% of all clicks.
Businesses that want to ascend the Google SERPs ranks should consider paid advertising since paid ads show up above organic results. Furthermore, statistics show that 75% of searchers don’t ever scroll beyond the first page, making it critical to fully understand the CTR metrics for paid ads if you want to drive more traffic to your site.
Desktop Search Results Versus Mobile Search Results
According to recent statistics, mobile devices now account for more than half of global traffic. There are immeasurable benefits of being in the top rankings in mobile search results. Most people search for their favorite products and services on the go, using smartphones, tablets, and other mobile devices. Google also prioritizes mobile page speed as a crucial ranking factor. Therefore, whatever you do, ensure that your website is mobile-friendly.
Other Crucial Metrics to Consider
Increased Google traffic is a sure indicator that your SEO efforts are working. However, you also need to consider the following metrics:
Bounce Rate – Bounce rate is the rate at which web visitors arrive at your site but leave instantly without doing anything. You should focus on reducing the bounce rate as part of your SEO strategy.
Pages per Session – If you have a higher PPS (pages per session) number, it shows that someone found your content engaging, making them want to understand your business and what you offer better. A high PPS indicates that a prospect has a higher likelihood of converting into your customer.
Climb the Google Ranks with Our Digital Marketing Experts
Attaining high ranks on Google is a key step in achieving your business goals. However, it’s not easy to rank high on search engines. You need to partner with established digital marketing experts like Viera Digital. Contact us today for digital solutions tailored to your business.