The Difference Between SEO & PPC


In today’s digital age, businesses must have a strong online presence to remain competitive. Search engine optimization (SEO) and pay-per-click advertising (PPC) are two of the most popular ways to do this. Both strategies can help businesses increase their online visibility and attract more customers. However, it’s important to understand the key differences between SEO […]

Why the No.1 Search Position Captures 27.6% of Google Traffic


Nowadays, few people look for information in the traditional way. Instead of reading newspapers and books or going to the library, they surf the web. The Internet has evolved into the most influential and widely used medium. Users frequently use search engines to find content that interests them. For the vast majority of them, search […]

The Top PPC Trends To Watch In 2022


Pay-per-click (PPC) marketing is still an effective way to grow your business in 2022. However, what worked for your previous PPC campaigns might not generate the same results in the future. Not only have the consumers changed but also the technology available to marketers. With regard to technology and privacy regulation, here are the top […]